Creativity is a hallmark that keeps small businesses running strong as they consider how to compete for talent. Close-knit cultures and relative stability make small businesses stand out from their larger peers, offering workers a clearer path for career advancement.
To provide agile work arrangements and the flexibility that employees value so highly, small businesses today are increasingly interested in implementing HR technology to enhance the employee experience. They also continue to offer a strong foundation of healthcare, absence management, and retirement benefits while providing voluntary and supplemental resource options to support employee financial wellbeing and stress management.
Key highlights
Our research found that the top priorities for small businesses include:
- Enhancing the digital experience to increase satisfaction for employees and efficiencies for employers
- Providing choice in medical, pharmacy, and absence management benefits can broaden their suitability and appeal
- Structuring a path for growth in an inclusive work environment to improve employees' career satisfaction
- Offering guidance on spending and savings habits through educational programs can support financial stability for employees
As part of our Workforce Trends Report Series, Gallagher's Small Business addendum highlights key findings and implications based on responses from 967 small businesses that participated in our 2024 Benefits Strategy & Benchmarking Survey.
Learn more about Gallagher small business consulting by visiting ajg.com/us/small-business.
