Recent findings around ‘employee benefits initiatives’ underscore a significant issue: while these initiatives may be comprehensive in planning, the platforms and tools designed to deliver these benefits are underutilised and fail to engage employees, resulting in lower employee satisfaction.
Understanding the current employee benefits engagement gap
Low utilisation rates of benefit programmes can be frustrating for companies, especially after they have invested significant time and effort in designing, delivering and maintaining them.
In both the public and private sectors, financial constraints and employee wellbeing are critical, and disengagement with benefits platforms can lead to roadblocks. This is particularly the case where employees may not utilise all the available resources, such as critical support platforms: mental health services, financial wellness programmes and retirement planning tools.
Transform your employee benefits programme: Now is the time
Both the public and private sectors are struggling to manage their employees' work-related stress, anxiety and performance pressure. Neglecting employee benefits and wellbeing initiatives could potentially leave organisations struggling to contend with factors such as top-performer burnout and high departure rates.
With the appropriate employee benefits programme, organisations can proactively promote overall employee wellbeing, use data to monitor their employees’ performance and wellbeing, and intrinsically embed an employee benefits programme into the organisational culture.
Employee wellbeing in the public sector
The UK public sector faces a persistent challenge in managing employee wellbeing amidst increasing complexity. The Office for National Statistics (ONS) reports that the UK public sector currently employs approximately 5.94 million people, including National Health Service (NHS) staff, civil servants and local government workers.2
Despite the availability of comprehensive benefits, public sector workers often report feeling overworked and under supported.
These conditions are exacerbated in the public sector due to heavy workloads, high administrative demands and pressure to maintain quality of service. Data from the NHS Staff Survey 2023 indicates that nearly a third of NHS staff felt burnt out due to work-related stress.3
The impact of such stress is significant, contributing to high sickness absence rates, lower productivity, and employee exhaustion. Public sector workers generally record higher absence rates than their private sector counterparts, with the average public sector employee taking 10.6 days off per year due to illness.4
Given these concerns, technology-driven solutions, particularly those focused on improving employee engagement with benefits, are essential in supporting the workforce and addressing growing mental health challenges. Engaging with well-planned employee benefits platforms could alleviate some of these pressures by providing easier access to wellbeing resources and financial planning tools.
Employee wellbeing in the private sector
Employees across the UK are experiencing alarming levels of stress. While the pandemic resulted in heightened concerns for physical and mental wellbeing, the continued tremors from economic uncertainty and other social challenges have carried over these tensions for private-sector employees.
Improving employee health is directly linked to growth in a business, even at the grassroots level. According to a 2023 McKinsey report, the global opportunity where employee health and wellbeing are optimised is USD3.7 trillion to USD11.7 trillion, equivalent to raising global GDP by 4%-12%.5
Investing in employee health and wellbeing enhances work productivity and offers significant opportunities for attracting and retaining talent, reducing expensive and time-consuming recruitment costs.
Creating a more effective employee benefits programme
- Evaluate current platforms: Are existing benefit platforms intuitive and easy to navigate? The Gallagher UK 2024 Workforce Trends Survey found that 56.05% of organisations would like to improve employee engagement with their benefits.1
- Promote continuous training: Employees may not be fully aware of the range of benefits available to them. Ongoing communication, e-learning courses and training are essential in ensuring employees know how to access and maximise these services.
- Gather and act on feedback: Employee input is crucial for identifying gaps in employee engagement. Automated surveys and open communication channels allow employees to share their experiences and suggest improvements.
- Focus on wellbeing: It is vital to ensure that benefits platforms provide easy access to mental health and wellness programmes. A focus on wellbeing will not only boost engagement but also improve retention and productivity.
- Invest in personalised digital solutions: Platforms that provide a personalised user experience are more likely to engage employees. Customisable benefits programmes that cater to individual needs help employees feel valued and supported.
- Focus on employee engagement: A key parameter of a successful benefits programme is clear communication to ensure employees understand what is available to them. Engaged employees are more likely to utilise available resources.