What’s in this year’s report?

Global insights: More than 2,000 comms and HR professionals from around the globe took part in our annual State of the Sector survey.

Communicator Profiles

From use of measurement data to reported performance against targets, our analysis provides an alternate lens to the view of this year’s report – through the eyes of Survivors, Strivers and Thrivers.

Driving Business Impact through Intersectional Accountability

The success of internal communications is intertwined with multiple teams through shared goals and success indicators. Learn more on how joint performance indicators act as incentive to prioritize building relationships across organizations.

Enabling and Investing in Communications

As organizations navigate a constantly shifting economic landscape, the communications function must evolve to remain relevant and impactful. Find out which skills are critical, how communicators are navigating large scale transformation, and what comms can do to support AI implementation.

What’s Next for Communicators?

How are communicators’ wellbeing, where are they heading in their careers, and what advice would they give their younger selves?

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