A publicly-traded, packaged food company needed help refreshing their existing diversity and inclusion (D&I) strategy to extend beyond belonging — among their workforce of over 16,000 employees in over 50 locations.
The stakes were high. D&I was top of mind for everyone at the company, especially leadership. The HR team needed a comprehensive and actionable plan to bring their vision and strategy to life quickly, amid the ongoing pandemic.
The project team hosted a virtual listening forum with internal stakeholders to gather personal experiences and feedback about the company’s diversity and inclusion efforts.
Findings from the forums, plus relevant secondary research, fueled the employee personas and stakeholder analysis. This was a key step to understanding the workforce – employees’ backgrounds, priorities, characteristics and why D&I matters to them.
We crafted a narrative and messaging, tying to the company’s vision, mission, and values. We then created a visual identity that complemented the company’s branding and mapped out tactics to bring the message to life, paying attention to existing forums and various employee touch points.
We delivered a comprehensive D&I communication strategy for short-term and long-term engagement in six weeks.
Here’s what the client had to say: “The Gallagher team has been a strategic partner to create communication strategies for our cultural transformation. In this specific project, their insights and perspectives on market dynamics were welcomed and translated into impactful recommendations to activate successful communication strategies for our diversity and inclusion journey.”