Transformation | Insights
Michelle Brown , Strategy Partner, Retirement
15 Mar, 2023 · 4 -minute read

With so much change on the horizon, many elements of good change communication scored very poorly this year. That said, we’ve seen some progress made. In 2018, 43% cited not being involved in strategic business decisions as a barrier, while 35% saw lack of clarity from the top as an obstacle. Both issues suggested internal communication did not have a seat at the table, and came on board too late in the change process. Both have become secondary challenges over the past few years, meaning we can no longer blame poor scores on lack of influence.

When it comes to communicating change, getting the fundamentals right can set an organisation up for success. The positive difference made by employees engaged and motivated by an organisation’s strategic vision for change cannot be underestimated.

Michelle Brown

The positive difference made by employees engaged and motivated by an organisation’s strategic vision for change cannot be underestimated.

Michelle Brown

Marketing and Communication Strategy Lead

But it’s easy to get lost in the detail. Start where you have the most influence. A compelling narrative, an in-depth understanding of its impact on different audiences, an engaging visual identity. From there, you can develop a calendar of communication, a set of metrics to track progress, and a strategy to leverage internal influencers.

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Gallagher is a global internal communication and employee experience agency.
From transforming workplace culture to championing the physical, emotional, career and financial wellbeing of employees, everything we do is linked to a strategic business objective — and designed to elevate every aspect of the employee experience.
Our communication consultants help clients communicate their strategy and vision; turn their leaders into engaging communicators; review their internal communication channels; maximise the perceived value of their rewards and benefits packages and accelerate business transformation.
We have offices in the UK, US, Canada and Australia, but we support organisations of all sizes on a global basis.