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Hiring the right person for a position is crucial for the success and growth of any business, no matter the size. However, it can be challenging to identify the perfect fit and even harder to compete against the bigger players in the market.

If you're a small or medium sized business owner looking to expand your team, these tips will provide you with valuable insights and strategies to make informed hiring decisions.

Understand your employer brand story

An employee value proposition (EVP) is the promise that convinces people to join a business, and the lived experience that motivates them to stay. It encapsulates all the factors that a candidate weighs up when evaluating an employer.

While many think of it as simply renumeration and benefits, it also encompasses less financial considerations such as company's purpose, people and culture and ways of working.

Posting a job is your chance to showcase your employer brand and EVP — answer this upfront to get the most engaged and like-minded applicants. If you need help building the right EVP for your business, see how we can help.

Reach the right audience

In this digital age, it's important to be where your audience is. Gone are the days when job ads were limited to traditional platforms like Seek or LinkedIn. By solely relying on these platforms, you may inadvertently miss out on a vast pool of talented and potential candidates who are actively engaged on social media platforms.

Make applying easy

Don't risk losing out on great potential with a messy application process. Make sure you have contact details that are easy to find, and that you have a procedure in place for tracking, following up and responding to candidates.

Having a dedicated web page application for job listings makes this even easier. Partner with Gallagher for a digital solution that not only makes applications easier but gives you a place to easily share your brand story and stand out from the crowd.

Filter out unqualified candidates

If you're getting the listing out there, there's no doubt you'll get a few less qualified candidates. Bypass the tedious shortlisting bottleneck and get to the right candidates faster. Planning to manage and shortlist volume applications is a challenge you should start preparing for.

Gallagher's solution combines a dedicated web page application with a proven analytic tool — it'll do all the work in the background to give you the shortlist of the right candidates saving you time to focus on your business.

How Gallagher can help

Gallagher has an all-in-one solution for small and medium sized businesses to stand out from the crowd and compete with larger organisations in the talent market. Our platform lets you build your own career site, post jobs to the right channels and quickly filter and find the right candidate for your role. Chat with us today.

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